How to waste 13 years and $38,000 in the marketing and self-education loop with nothing to show for it.
Business help. Marketing strategy. Personal development. Self-education. Self-help. Copywriting. Storytelling. Sales. Persuasion. Direct-response marketing. Psychology. Philosophy. Manifestation. Spirituality. Frequency. Vibration. Energy… the endless loop.
I started trying to build an online business in 2012. I put up rileyyounger.com in 2015. Between then and now I spent about $38,000 on books, courses, coaches, and programs about marketing, copywriting, persuasion, and getting paid for what you know.
This is the account of how that happens. The sequence. The way each new program feels like the exit. The way another year of not shipping turns into “I am the problem.” The pitches that keep you in, and what is missing on every one of them: a finished thing that YOU OWN with a price.
Who it is for
You have a shelf of courses and a site, or a half-built offer, and nothing anybody has paid you for. You are about to buy another program, or you just did. You cannot tell if you are behind, or if you are inside a pattern. You do not want a coach. You want the pattern named.
What you get
One essay. About 5,000 words.
- The loop in order: buy the program, feel the high, do not put a price on anything you create or own, feel the drop, blame yourself, buy the next one.
- Why studying feels like work and still cannot produce a customer.
- How the unpaid months eat confidence, and why that makes the next sales page easier to believe.
The lines and promises that keep people in for years, and the one thing none of them require you to do. - How to read the next offer you are tempted by and know, before you pay, whether it is the same machine.
What this is not
Not a niche. Not a client system. Not coaching. One file. You read it. You can see the loop while you are still in it.
Price
$27. One payment. No calls. No group. No upsell. Make this the last thing you buy before you actually create something of your own. Or, don’t buy. Good for you. Just go create something, please.
Better yet? In fact, don’t buy. I won’t let you (yet).
Lemme just explain to you what’s going on.